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Program/Audience Program Description Distribution Dates Distribution Quantities
  • African-American women
  • Hispanic women
 Hand-to-hand delivery of gift bags containing product samples/coupons to women at 8,000 select beauty salons nationwide Spring (Mar/Apr) and Fall (Oct/Nov)


Spring (Mar/Apr) and Fall (Oct/Nov)
  • 1.25 million African-American women
  • 1 million Hispanic women


Key Dates
Closing Dates Materials Date Execution Date
  • Spring
  • Fall
  • January 15
  • August 15
  • February 15
  • September 15
  • March 1 - April 30
  • October 1 - November 30



Total access: 2.25 million households. Distribution costs (per thousand): $115 - $180 for samples, $20 for coupons. Solo distribution programs are also available.

For more information about SMSi network sampling and distribution programs, contact SMSi on-line or call 336-759-7477.


SMSi Beauty Network™ Overview
Market Distribution Lists
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Segmented Marketing Services, Inc.
4265 Brownsboro Road, Suite 225
Winston-Salem, NC 27106-3425
Tel. 336.759.7477
Fax. 336.759.7212