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For Urban Marketers
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This innovative and effective sampling program relates to the lifestyles and unique sensibilities of African-American and Hispanic consumers — and recognizes the profound importance of the church in the lives of these communities. It reaches 7,000 churches twice a year — and up to 2.7 million families.
Through this network, product samples and coupons are hand-delivered to church members as they leave the church service, often by ushers. The sample products represented have been pre-approved by the church's pastor, which lends an implied "stamp of approval."
Solo sampling through the Church Family Network is also available in addition to the cooperative programs executed twice each year.
Market Distribution Lists
Program Descriptions and Dates
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